Frequently Asked Questions
How much will a rebrand cost?
We are gathering information and will respond as soon as we can, but we don’t have a final answer yet. We have looked at the benefits and costs of a potential rebrand. We are confident that any costs for the rebrand will be minor when compared to the potential benefits. Past data proves the name is impacting enrollment in a negative way; 54% of the budget comes from tuition.
Do you have a name picked out already?
No. Many names have been provided by many people, but we are continuing to gather more information through listening sessions, focus groups, and surveys. We want to consider all naming options, themes, and ideas. We need more input and are excited to work with everyone. This is a fluid process. We thank everyone for their patience.
We have tried this in the past and it failed. What is different this time?
Enrollment and financial stability are key to our strategic plan and our success. We feel at this time there is more support than in the past and the business necessity for change is clearer. Also, the desire to become more inclusive is higher than ever before.
What names are being considered?
Names for universities are limited. Generally, there are academic mission names, geographical names, and historical names. The names we are hearing in large part are tied to our state, region, alumni, and founders.
What is the timeline on this?
This depends on the information we receive and how quickly the committee can work through the many options and considerations. However, it is possible that this will be reviewed during the upcoming legislative session.
Will the mascot and colors be changing?
No, Ody Owl will remain a part of our rich traditions and we will keep our current colors.
How will this impact diplomas and transcripts for those currently at the institution?
We are still working through the options for that, but it is our intention to provide as much flexibility as we can.
Will this impact our mission?
No. We are determined to maintain and support our current mission. We will continue to honor our history and status as the first state-supported college for women in the United States.
Is the survey meant to be a vote for the name of the University?
No. The survey is meant to get feedback on the names already suggested through the Naming Task Force’s Listening Sessions, emails, and in-person suggestions. We are still in the process of gathering name suggestions using the survey.
Why do I have to answer all the questions in the survey?
The survey was designed to get feedback on the geographic and historical names that have been suggested through the listening sessions, emails, and in person, as well as to find additional names to be researched and vetted by the Naming Task Force. The survey is designed to evaluate all the names that have come through that process, so we ask for your input on all the names. We place a high value on your opinion, and we hope you will complete the survey and note your feedback in the section provided for alternate names and other responses.
Love Communications, the market research firm that designed the survey with the Naming Task Force, will be randomly selecting individuals to participate in focus groups from those who have indicated they would like to continue to help in this important process.
Only the data from completed surveys will be used. The data from the survey will be compiled into a report by Love Communications, the market research firm who designed the survey in conjunction with the Naming Task Force. This report will be posted on https://www.muw.edu/name, and it will be used by the Naming Task Force and Love Communications to develop questions for the focus groups. Volunteering for a focus group at the end of the survey will add you to the database that Love Communications will use to select participants.
Where did the names come from that are on the survey?
The names on the survey came directly from the Naming Task Force’s Open Listening Sessions, emails, and in-person suggestions from students, alumni, faculty, staff, and the community. Each name suggested was vetted by the Naming Task Force, and the names on the survey came from that process. The Naming Task Force hopes to gather additional names for consideration through participation in the survey.