Marketing Concentration

Business Administration, BBA

The Core of Business

The Marketing concentration prepares students for the creative, fast-paced business of developing, promoting, and selling products, services and ideas to unique customer markets. Marketing professionals research consumer demand, assist in the development of new products and services, and build interest through public relations, social media, and advertisements.

Marketing students learn how to promote products in traditional ways, like sales, print ads, and television ads. However, as the media change, so does marketing. As such, marketing students learn how to work with media such as website development, video, and social media marketing.

A career in marketing is enjoyable, fun, and one of the fastest growing career paths in the world. A degree in marketing opens up a broad range of career options because marketing is everywhere. Every business, service, and nonprofit organization needs marketing for success. Thus, almost all organizations employ marketing professionals.

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This concentration is available to students in the BBA (Bachelor of Business Administration) and the BAS (Bachelor of Applied Science) degree programs.

On Campus Program

This concentration must be completed in-person on the MUW campus.

Employment Opportunities

  • Advertising Executive
  • Social Media Marketer
  • Retail Buyer
  • Retail Manager
  • Public Relations Specialist (PR)
  • Sales Representative
  • Brand Manager
  • Marketing Consulting
  • Marketing Manager
  • Direct Marketing Specialist
  • Event Planner
  • Market Researcher
  • Pharmaceutical Sales
  • Sports Marketing Manager
  • Logistician
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Accelerated Bachelor’s/MBA

In the Accelerated Bachelor/MBA Program, you will take undergraduate and graduate classes at the same time, substituting some required undergraduate classes with MBA classes. You can take up to 12 of the 36 hours required for the MBA early.

Accelerated MBA Program

Business Administration, BBA - Marketing Concentration Curriculum

This information is presented for informational purposes. In the event of a discrepancy between this page and the Undergraduate Bulletin, the Bulletin should always be used.

General Education Curriculum

In keeping with The W's Mission, the General Education Program provides students with the skills, knowledge, and values they need to become independent, productive members of society in our continually changing world.

The W's General Education Program provides a foundation in the liberal arts that includes knowledge in the historical, literary, aesthetic, scientific, and cultural traditions that shape the world, and fosters skills that allow students to become civically responsible life-long learners ready to adapt to new challenges.

All students who complete the Mississippi University for Women general education program will demonstrate:

  • Critical Thinking
  • Effective Communication
  • Cultural Literacy
  • Quantitative & Technology Skills
  • Understanding of Self, Global Societies, & the Natural World
  • Life-Long Learning

View General Education Requirements

Bachelor of Business Administration Requirements

The Bachelor of Business Administration degree is a four year degree offered through the Department of Business with a major in Business Administration and concentrations in Accounting, General Business, Health Care Management, Human Resource Management, Management, Management Information Systems, and Marketing. Specific program requirements can be found in the Business Administration major descriptions for each concentration. A minimum of 120 hours is required for graduation under this curriculum.

Business Core Requirements

Required Business Courses

Minimum grade of C or higher required

  • BU 105 - Fundamentals of Success in Business
  • MIS 160 - Spreadsheet Applications
  • EC 201 - Principles of Economics I
  • EC 202 - Principles of Economics II
  • ACC 211 - Principles of Accounting I
  • ACC 212 - Principles of Accounting II
  • BQA 345 - Advanced Statistical Analysis for Business
  • FIN 355 - Business Finance
  • MKT 361 - Principles of Marketing
  • MGT 333 - Organizational Communication
  • MGT 381 - Principles of Management
  • MGT 385 - Operations/Production Management
  • MGT 497 - Strategic Management
  • PLG 241 - The Legal Environment of Business

Other Required Courses

Minimum grade of C required

  • COM 101 - Oral Communication
  • MA 123 - Statistics
    BQA 170 - Statistical Analysis for Business

Additional Requirements

  • Peregrine Assessment
  • Senior Exit Exam by Concentration
  • Senior Business Exit Questionnaire

Concentration Requirements

Minimum grade of C required

  • MKT 363 - Integrated Marketing Communications
  • MKT 365 - Retail Management
  • MKT 370 - Consumer Behavior
  • MKT 373 - Personal Selling
  • MGT 386 - Human Resource Management
  • MKT 455 - Internet Marketing
  • MKT 490 - Marketing Management
  • MKT 495 - Marketing Research

6 hours Business Electives (300 level and above)

Total Hours Required for Business Administration, BBA - Marketing Concentration: 120 Semester Hours