Business Administration, BAS
The Marketing concentration prepares students for the creative, fast-paced business of developing, promoting, and selling products, services and ideas to unique customer markets. Marketing professionals research consumer demand, assist in the development of new products and services, and build interest through public relations, social media, and advertisements.
Marketing students learn how to promote products in traditional ways, like sales, print ads, and television ads. However, as the media change, so does marketing. As such, marketing students learn how to work with media such as website development, video, and social media marketing.
A career in marketing is enjoyable, fun, and one of the fastest growing career paths in the world. A degree in marketing opens up a broad range of career options because marketing is everywhere. Every business, service, and nonprofit organization needs marketing for success. Thus, almost all organizations employ marketing professionals.
This concentration is available to students in the BBA (Bachelor of Business Administration) and the BAS (Bachelor of Applied Science) degree programs.
This concentration must be completed in-person on the MUW campus.
In the Accelerated Bachelor/MBA Program, you will take undergraduate and graduate classes at the same time, substituting some required undergraduate classes with MBA classes. You can take up to 12 of the 36 hours required for the MBA early.
This information is presented for informational purposes. In the event of a discrepancy between this page and the Undergraduate Bulletin, the Bulletin should always be used.
In keeping with The W's Mission, the General Education Program provides students with the skills, knowledge, and values they need to become independent, productive members of society in our continually changing world.
The W's General Education Program provides a foundation in the liberal arts that includes knowledge in the historical, literary, aesthetic, scientific, and cultural traditions that shape the world, and fosters skills that allow students to become civically responsible life-long learners ready to adapt to new challenges.
All students who complete the Mississippi University for Women general education program will demonstrate:
A student who holds a completed A.A.S. or other approved technical Associate’s degree may transfer 40 semester hours of approved career and technical credit. Career and technical coursework may only be applied to a Bachelor of Applied Science degree.
Minimum grade of C required
Total Hours Required for Business Administration, BAS - Marketing Concentration: 121 Semester Hours