Marketing Pathway
AAS to MBA 3+1+1
The ICC Marketing Pathway
The Marketing Pathway prepares students not only to promote products in traditional ways, like sales, print ads, and television ads, but also to adapt to changing media such as Web development and new social networking mediums.
Students earn their Associate of Applied Science degree in Business and Marketing Management Technology from ICC and complete many of their core courses toward a bachelor's degree.
Students then transfer to The W's College of Business & Professional Studies. The Bachelor of Business Administration – Marketing Concentration can be completed in one year. After completing the bachelor's degree, students are encouraged to apply to The W's MBA program, completed online in one year.
This concentration MUST be completed face-to-face on the MUW Campus.
ICC AAS to The W MBA
Marketing Program
ICC
Year One
Semester One
Course Name |
CR: |
MMT 1113 - Principles of Marketing |
3 |
MMT 1313 - Selling |
3 |
MMT 1223 - Consumer Behavior |
3 |
IST 1113 - Fundamentals of Information Technology |
3 |
ENG 1113 - English Composition I (Min grade C required) |
3 |
|
15 |
Semester Two
Course Name |
CR: |
MMT 2323 - Internet Marketing |
3 |
MMT 2213 - Principles of Management |
3 |
MMT 1123 - Marketing Management |
3 |
BOT 1313 - Applied Business Math |
3 |
Social/Behavioral Science Elective: |
3 |
|
15 |
ICC
Year Two
Business and Marketing Management Technology Associate of Applied Science (AAS)
Semester Three
Course Name |
CR: |
MMT 2233 - Human Resource Management |
3 |
MMT 2133 - Software Essentials of E-Business |
3 |
MMT 2423 - Retail Management |
3 |
Natural Sciences (with Lab) |
4 |
SPT 1113 - Public Speaking I (Min grade C required) |
4 |
|
16 |
Semester Four
Course Name |
CR: |
MMT 2513 - Entrepreneurship |
3 |
MMT 1323 - Advertising |
3 |
MMT 2343 - Marketing Web Page Design |
3 |
BAD 2413 - Legal Environment of Business (Min grade C required) |
3 |
Humanities/Fine Art Elective: ART 113, MUS 2123, SPT 2233 |
3 |
|
15 |
Graduate with an Associates of Applied Science in Business and Marketing Management Technology from Itawamba Community College
ICC
Year Three
Junior Level Courses
Semester Five
Course Name |
CR: |
EN 1123 - English Composition II |
3 |
Natural Sciences (with Lab) |
4 |
MAT 1313 - College Algebra |
3 |
ACC 2213 - Principles of Accounting I (Min grade C required) |
3 |
Critical Thinking: Philosophy (non-religion): PHI 2113, PHI 2123, PHI 2143, PHI 2713 |
3 |
|
16 |
Semester Six
Course Name |
CR: |
History Elective: HIS 1163, 1173, 2213, 2223 |
3 |
MAT 2323 - Statistics |
3 |
Literature Elective: ENG 2223, 2233, 2323, 2333, 2423, 2433 |
3 |
ACC 2223 - Accounting II (Min grade C required) |
3 |
Another Humanities/Fine Arts: |
3 |
|
15 |
Complete Junior level courses from Itawamba Community College
Transfer to The W
Transfer Information Transfer Scholarships Request Information Apply Now
The W Online
Year Four
Bachelor of Applied Science (BAS) Business Administration Major Marketing Concentration
Semester Seven
Course Name |
CR: |
BU 105 - Fundamentals of Success in Business (Min grade C required) |
1 |
MKT 361 - Principles of Marketing (Min grade C required) |
3 |
MGT 381 - Principles of Management |
3 |
MKT 370 - Consumer Behavior (f2f only) (Min grade C required) |
3 |
Marketing Elective: MKT 365 or MKT 373 (all f2f only) (Min grade C required) |
3 |
MIS 300 - Introduction to Information Systems (Min grade C required) |
3 |
|
16 |
Semester Eight
Course Name |
CR: |
FIN 355 Business Finance (Min grade C required) |
3 |
Marketing Elective: MKT 455, MKT 363, or MKT 412 (all f2f only) (Min grade C required) |
3 |
Another Marketing Elective: MKT 455, MKT 363, or MKT 412 (all f2f only) (Min grade C required) |
3 |
MKT 490 Marketing Management (f2f only) (Min grade C required) |
3 |
BU 460 Senior Seminar in Business (Min grade C required) |
3 |
|
15 |
Graduate with a Bachelor of Applied Science in Business Administration - Marketing Concentration from The W
Apply to The W Graduate Studies in Business
The W Online Year Five
Master of Business Administration (MBA)
$10,000 Flat-Rate Tuition
Semester Nine (Summer)
Course Name |
CR: |
MIS 552 - Systems Project Management |
3 |
MKT 526 - Global Marketing Management |
3 |
MGT 570 - Leading Innovation and Change |
3 |
EC 515 - Managerial Economics |
3 |
|
12 |
Semester Ten (Fall)
Course Name |
CR: |
ACC 535 - Advanced Managerial Accounting |
3 |
PLG 560 - Business Law |
3 |
MGT 510 Cross-Cultural Management |
3 |
MGT 520 Supply Chain Management |
3 |
|
12 |
Semester Ten (Fall)
Course Name |
CR: |
ACC 535 - Advanced Managerial Accounting |
3 |
PLG 560 - Business Law |
3 |
MGT 510 Cross-Cultural Management |
3 |
MGT 520 Supply Chain Management |
3 |
|
12 |
Semester Ten (Fall)
Course Name |
CR: |
ACC 535 - Advanced Managerial Accounting |
3 |
PLG 560 - Business Law |
3 |
MGT 510 Cross-Cultural Management |
3 |
MGT 520 Supply Chain Management |
3 |
|
12 |
Semester Ten (Fall)
Course Name |
CR: |
ACC 535 - Advanced Managerial Accounting |
3 |
PLG 560 - Business Law |
3 |
HSP 510 - Management of Service Organizations |
3 |
HSP 501- Food and Beverage Operations |
3 |
|
12 |
Semester Eleven (Spring)
Course Name |
CR: |
FIN 540 - Financial Management |
3 |
MGT 600 - Strategies and Business Models |
3 |
MKT 523 Digital Marketing and Search Engine Optimization |
3 |
MIS 551 Global Telecommunications |
3 |
|
12 |
Semester Eleven (Spring)
Course Name |
CR: |
FIN 540 - Financial Management |
3 |
MGT 600 - Strategies and Business Models |
3 |
MKT 523 Digital Marketing and Search Engine Optimization |
3 |
MIS 551 Global Telecommunications |
3 |
|
12 |
Semester Eleven (Spring)
Course Name |
CR: |
FIN 540 - Financial Management |
3 |
MGT 600 - Strategies and Business Models |
3 |
MKT 523 Digital Marketing and Search Engine Optimization |
3 |
MIS 551 Global Telecommunications |
3 |
|
12 |
Semester Eleven (Spring)
Course Name |
CR: |
FIN 540 - Financial Management |
3 |
MGT 600 - Strategies and Business Models |
3 |
HSP 530 - Revenue Management |
3 |
HSP 520 - Event Management |
3 |
|
12 |
Graduate with an Master of Business Administration from The W
