Marketing Pathway
AAS to MBA 3+1+1
The EMCC Marketing Pathway
The Marketing Pathway prepares students not only to promote products in traditional ways, like sales, print ads, and television ads, but also to adapt to changing media such as Web development and new social networking mediums.
Students earn their Associate of Applied Science degree in either Administrative Office Technology, Business & Marketing Management Technology, or E-Commerce Technology from EMCC and complete many of their core courses toward a bachelor degree.
Students then transfer to The W's College of Business & Professional Studies. The Bachelor of Business Administration –Marketing Concentration can be completed in one year. After completing the bachelor degree, students are encouraged to apply to The W's MBA program, completed online in one year.
Note: This concentration MUST be completed face-to-face on the MUW Campus
Choose your AAS program from the options below.
EMCC AAS to The W MBA
Administrative Office Technology Program
Business & Marketing Management Technology Program
E-Commerce Technology Program
EMCC
Year One
Semester One
Course Name |
CR: |
BOT 1233 - Microsoft Word I |
3 |
BOT 1273 - Introduction to Microsoft Office |
3 |
BOT 1313 - Applied Business Math |
3 |
BOT 1143 - Business Accounting or ACC 2213 Accounting I (minimum C or better) (ACC 2213 needed at MUW) |
3 |
BOT 1763 - Communication Essentials, or BOT 1713 and BOT 2813 |
3 |
|
15 |
Semester One
Course Name |
CR: |
MMT 1113 - Principles of Marketing |
3 |
MMT 1313 - Professional Sales Or MMT 2623 - Service Marketing |
3 |
MMT 1413 Retail Math or BOT Applied Bus Math |
3 |
Technical/MMT Elective |
3 |
Technical/MMT Elective |
3 |
|
15 |
Semester One
Course Name |
CR: |
MMT 1113 - Principles of Marketing |
3 |
MMT 1313 - Professional Sales Or MMT 2623 - Service Marketing |
3 |
MMT 2113 - Internet Concepts |
3 |
MMT 2313 - E-Commerce Marketing or MMT 2323 - Internet Marketing |
3 |
Technical/MMT Elective |
3 |
|
15 |
Semester Two
Course Name |
CR: |
BOT 1453 - Introduction to Business Management |
3 |
BOT 1493 - Social Media Management |
3 |
BOT 1823 - Microsoft Excel I |
3 |
BOT 2183 - Career Readiness |
3 |
BOT 2433 - QuickBooks |
3 |
|
15 |
Semester Two
Course Name |
CR: |
MMT 1123 - Marketing Management or MMT 2243 - Marketing Case Analysis |
3 |
MMT 2213 - Principles of Management |
3 |
MMT 2353 - Digital Media Applications or CSC 1113, or CSC 1123 |
3 |
Digital Technical/MMT Elective: |
3 |
Technical/MMT Elective |
4 |
|
16 |
Semester Two
Course Name |
CR: |
MMT 1123 - Marketing Management or MMT 2243 - Marketing Case Analysis |
3 |
MMT 2343 - Marketing Web Page Design |
3 |
BOT 1493 - Social Media Marketing or MMT 1513 - Social Media Marketing |
3 |
MMT 2133 - Software Essentials for E-Business |
3 |
Technical/MMT Elective: ACC 2213 Accounting I (ACC 2213 is required at MUW) (minimum C or better) |
3 |
|
15 |
EMCC
Year Two
Semester Three
Course Name |
CR: |
BOT 1243 - Microsoft Word II |
3 |
BOT 1853 - Microsoft Excel II |
3 |
BOT 2133 - Desktop Publishing |
3 |
BOT 2233 - Human Resource Management |
3 |
BOT 2333 - Microsoft Access |
3 |
|
15 |
Semester Three
Course Name |
CR: |
MMT 2313 - E-Commerce Marketing or MMT 1513 - Social Media Marketing or MMT 2323 - Internet Marketing |
3 |
MMT 1323 - Advertising |
3 |
MMT 2233 - Human Resource Management |
3 |
BAD 2413 - Legal Environment of Business (minimum C or better) |
3 |
Technical/MMT Elective: |
3 |
|
15 |
Semester Three
Course Name |
CR: |
MMT 2513 - Entrepreneurship |
3 |
MMT 1323 - Advertising |
3 |
MMT 25613 - International Marketing |
3 |
BAD 2413 - Legal Environment of Business (minimum C or better) |
3 |
Technical/MMT Elective: |
3 |
|
15 |
Semester Four
Course Name |
CR: |
SPT 1113 - Public Speaking I (minimum C or better) |
3 |
ENG 1113 - English Composition I (minimum C or better) |
3 |
Math/Science Elective - MAT 1313 College Algebra (MAT 1313 needed at MUW) |
3 |
Humanities/Fine Arts Elective: |
3 |
Social/Behavioral Science Elective |
3 |
|
15 |
Semester Four
Course Name |
CR: |
SPT 1113 - Public Speaking I (minimum C or better) |
3 |
ENG 1113 - English Composition I or ENG 1033 Technical English(minimum C or better) (ENG 1113 needed at MUW) |
3 |
Humanities/Fine Arts Elective: |
3 |
Math/Science Elective - MAT 1313 College Algebra (MAT 1313 needed at MUW) |
3 |
Social/Behavioral Science Elective: CRI, ECO, GEO, SC, PSY, SOC |
3 |
|
15 |
Semester Four
Course Name |
CR: |
SPT 1113 - Public Speaking I (minimum C or better) |
3 |
ENG 1113 - English Composition I or ENG 1033 Technical English(minimum C or better) (ENG 1113 needed at MUW) |
3 |
Humanities/Fine Arts Elective: |
3 |
Math/Science Elective - MAT 1313 College Algebra (MAT 1313 needed at MUW) |
3 |
Social/Behavioral Science Elective: CRI, ECO, GEO, SC, PSY, SOC |
3 |
|
15 |
Graduate with an Associates of Applied Science in from East Mississippi Community College
EMCC
Year Three
Junior Level Courses
Semester Five
Course Name |
CR: |
ENG 1123 English Composition II (minimum C or better) |
3 |
Natural Sciences (with Lab) |
4 |
MAT 2323 Statistics |
3 |
Literature Elective: |
3 |
Critical Thinking: any Philosophy (non-Religion) course |
3 |
|
16 |
Semester Five
Course Name |
CR: |
Natural Sciences (with Lab) |
4 |
ENG 1123 English Composition II (minimum C or better) |
3 |
ECO 2113 Principles of Macroeconomics (minimum C or better) (ECO 2113 needed at MUW) |
3 |
MAT 2323 Statistics |
3 |
Literature Elective: ENG 2223, 2233, 2323, 2333, 2423, 2433 |
3 |
|
16 |
Semester Five
Course Name |
CR: |
Natural Sciences (with Lab) |
4 |
ENG 1123 English Composition II (minimum C or better) |
3 |
History Elective: HIS 1163, 1173, 2213, 2223 |
3 |
MAT 2323 Statistics |
3 |
Critical Thinking: any Philosophy (non-Religion) course |
3 |
|
16 |
Semester Six
Course Name |
CR: |
Natural Sciences (with Lab) |
4 |
ACC 2223 Accounting II (minimum C or better) |
3 |
BAD 2413 Legal Environment of Business (minimum C or better) |
3 |
ECO 2113 Principles of Macroeconomics (minimum C or better) (ECO 2113 needed at MUW) |
3 |
Another Humanities/Fine Arts: ART 1113, SPT 2233, MUS 1113, or HIS 1163, 1173, 2213, 2223, or ENG 2223, 2233, 2323, 2333, 2423, 2433 |
3 |
History Elective: HIS 1163, 1173, 2213, 2223 |
3 |
|
19 |
Semester Six
Course Name |
CR: |
Natural Sciences (with Lab) |
4 |
Critical Thinking any Philosophy (non-Religion) course |
3 |
Another Humanities/Fine Arts: ART 1113, SPT 2233, MUS 1113, or HIS 1163, 1173, 2213, 2223, or ENG 2223, 2233, 2323, 2333, 2423, 2433 |
3 |
History Elective: HIS 1163, 1173, 2213, 2223 |
3 |
|
13 |
Semester Six
Course Name |
CR: |
Natural Sciences (with Lab) |
4 |
ECO 2113 Principles of Macroeconomics (minimum C or better) (ECO 2113 needed at MUW) |
3 |
Another Humanities/Fine Arts: ART 1113, SPT 2233, MUS 1113, or HIS 1163, 1173, 2213, 2223, or ENG 2223, 2233, 2323, 2333, 2423, 2433 |
3 |
Literature Elective: ENG 2223, 2233, 2323, 2333, 2423, 2433 |
3 |
|
13 |
Complete Junior level courses from East Mississippi Community College
Transfer to The W
Transfer Information Transfer Scholarships Request Information Apply Now
The W Online
Year Four
Bachelor of Applied Science (BAS) Business Administration Major Marketing Concentration
Semester Seven
Course Name |
CR: |
BU 105 - Fundamentals of Success in Business (Min grade C required) |
1 |
MKT 361 - Principles of Marketing |
3 |
MGT 381 - Principles of Management |
3 |
MKT 370 Consumer Behavior (f2f only) |
3 |
Marketing Elective: MKT 365 or MKT 373 (all f2f only) |
3 |
MIS 300 - Introduction to Information Systems (Min grade C required) |
3 |
|
16 |
Semester Eight
Course Name |
CR: |
FIN 355 Business Finance |
3 |
Marketing Elective: MKT 455, MKT 363, or MKT 412 (all f2f only) |
3 |
Another Marketing Elective: MKT 455, MKT 363, or MKT 412 (all f2f only) |
3 |
MKT 490 Marketing Management (f2f only) |
3 |
BU 460 Senior Seminar in Business |
3 |
|
15 |
Graduate with an Bachelor of Applied Science in Business Administration - Marketing Concentration from The W
Apply to The W Graduate Studies in Business
The W Online Year Five
Master of Business Administration (MBA)
$10,000 Flat-Rate Tuition
General MBA
Semester Nine (Summer)
Course Name |
CR: |
MIS 552 - Systems Project Management |
3 |
MKT 526 - Global Marketing Management |
3 |
MGT 570 - Leading Innovation and Change |
3 |
EC 515 - Managerial Economics |
3 |
|
12 |
Semester Ten (Fall)
Course Name |
CR: |
ACC 535 - Advanced Managerial Accounting |
3 |
PLG 560 - Business Law |
3 |
Business Elective (500 or 600 level) |
3 |
Business Elective (500 or 600 level) |
3 |
|
12 |
Semester Eleven (Spring)
Course Name |
CR: |
FIN 540 - Financial Management |
3 |
MGT 600 - Strategies and Business Models |
3 |
Business Elective (500 or 600 level) |
3 |
Business Elective (500 or 600 level) |
3 |
|
12 |
Graduate with an Master of Business Administration from The W
