Blue is our primary color and an integral part of our brand. It is color that has been associated with our University since its founding, when every student wore dark blue uniforms.
The official colors of the University are W Blue (Pantone PMS 294) and Welty Blue (Pantone PMS 278).

W Blue should be the dominant color in any design, with the secondary and tertiary colors used to complement the design.

This versatile color palette is inspired by Mississippi’s natural landscapes, along with the University’s storied history and beautiful campus. The colors also represent the personality of The W, especially when combined with photos that depict our people and their impacts.



Complementing Colors