Branding The W
Why a visual identity?
A consistent, professional visual identity helps the public recognize The W at a glance. It is the symbol of all that the university represents and is a powerful means of communicating the values and character of the university. For that reason, The W community should follow guidelines to ensure the brand’s appropriate use in print and electronic communications.
Who are the visual identity guidelines for?
All academic, research, outreach, student services and administrative units of Mississippi University for Women that are funded through or by the university must follow the visual identity guidelines that are described here. Outside agencies that create print or electronic materials for any University units must also follow the guidelines.
These guidelines apply to all external and internal communications, including advertising, websites, brochures, invitations, direct mail, postcards, fliers, booklets, catalogs, t-shirts, case statements, posters, billboards, banners and other environmental graphics, video, DVD, CD, film, presentations and stationery.