Marketing & Branding
The university’s brand is its promise to students about the quality of the education and support services they receive to help them become successful.
It’s a clear message about what The W is: a university that offers a personal approach to a quality education while keeping costs within reach. It’s captured in the tagline “Personal and Affordable.”
The brand also includes the university’s official marks, comprising the logo, the wordmark, and an official color palette. By standardizing both the message and the visual identity of The W, the university presents a consistent brand to internal and external audiences.
Our office can provide guidance in how to adapt elements of the university’s brand into individual publications, presentations, or programs that best suit your marketing needs.
Please contact us for more information.
Did You Know?
The university has been referred to as The W since the 1940s.