COLUMBUS, Miss.— Beginning fall 2020, Mississippi University for Women will offer a new business concentration in sports management.

The W is always looking for room to grow. That’s why the College of Business and Professional Studies at The W knew it would benefit from a discussion about adding new programs for the 2020-21 school year.

Once the ideas crystallized in the form of a business administration major with a concentration in sports management, the Department of Business knew The W had found an ideal fit.

“Students concentrating in sports management will develop an understanding of the business side of the sports, fitness and recreation industries,” said Dr. Dee A. Larson, professor and chair of The W’s Department of Business. “They will develop vital sports management skills by taking traditional business courses and applying them to the sports industry.”

The sports management program will allow students to pursue three tracks: a bachelor’s degree in business administration (BBA), a bachelor’s degree of applied science (BAS) and a minor for students pursuing other majors. The program will be taught on campus and some of the courses may be available online.

Larson said the program will target students who want to go into athletic administration in community facilities or in high schools or colleges. Students who follow a sports management track also will be able to find employment with ties to sports like the fitness industry or at sports equipment companies as well as stadiums and arenas.

Larson said the unveiling of the sports management program works well with the continued growth of The W’s intercollegiate athletic department, which returned in 2017-18 and now features 17 sports.

“I think it is going to be a great fit for the student-athletes,” Larson said. “Many athletes have a head for business and will see this as a ticket to help them get into exciting careers in the world of athletics.”

Dr. Scott Tollison, The W’s provost and vice president for academic affairs, said the sports management concentration is one of several new programming that will be available in the coming year.

“The sports management concentration combines sports management, business administration and liberal arts courses into a strong curricular foundation on which students can pursue a number of sports management pathways,” Tollison said. “I believe the new programs being created at The W demonstrate the innovative spirit of our faculty. They are always exploring ways to merge their discipline knowledge and the demands of the labor market into academic pathways that serve our world and fulfill the mission of the institution.”

Jason Trufant, The W’s director of athletics and campus recreation, believes the business administration major with a concentration in sports management will provide a tremendous opportunity for all of The W’s students.

“Our outstanding faculty will deliver an educational experience in a discipline that is growing daily while providing each student the resources they need to be successful after graduation,” Trufant said. “I am extremely excited about this education addition for all our students at The W.”


June 8, 2020
Contact: Adam Minichino
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