COLUMBUS, Miss. -- Go big or go home should be the model for producing Super Bowl commercials. With a 30-second spot costing more than $4 million dollars, companies pay big dollars to bring their brand to your party.
More than 100 million viewers are expected to watch the Super Bowl this year. There is not a greater opportunity for companies to bring awareness to their product or brand. They are willing to go the full lengths of the Federal Communications Commission’s regulations to get your attention.
“Because people are excited about the commercials, the brands spend even more money on creating hype and commercials. It has really snowballed into a cultural phenomenon,” said Dr. Dee Larson, Mississippi University for Women business and marketing professor.
She explained that the phenomenon really started in the mid-80s. She attributed it to the marketing efforts of Apple when they released a one- minute ad while most brands were using 30-second spots. The culture-changing commercial introduced the new Macintosh and created a buzz before there was such a thing as social media.
Anyone who has ever watched a Super Bowl can remember that one commercial that really got them to laugh or maybe shed a tear. But, what really makes a Super Bowl commercial good?
“There's a lot of studies on what makes a Super Bowl commercial good. Typically, animals, like puppies and horses, sex appeal and humor. Funny commercials fit the party atmosphere,” stated Larson.
Apple is not the only one to bring change to the Super Bowl advertising world. Social media has really allowed companies to get a bigger bang for their buck. Not only are brands interested in selling, but they are really getting everyone involved.
“Thirty to 40 percent of people will share an ad through social media,” said Larson. “A typical Super Bowl commercial will usually get another 100 million views on YouTube the next week.”
FOR IMMEDIATE RELEASE
Jan. 30, 2015
Contact: Tyler Wheat