FOR IMMEDIATE RELEASE
Jan. 20, 2011
MUW's Global Commerce Program receives IHL approval
By Jill D. O'Bryant
COLUMBUS, Miss. -- Mississippi University for Women's new master's degree program in global commerce has received approval from the Board of Trustees of State Institutions of Higher Learning. The program will be offered through the new online initiative, V3 College, beginning in August 2011.
"Creating the masters degree was a great collaborative achievement by the entire faculty of the College of Business," said Dr. Bill Mayfield, dean of the School of Professional Studies. "In a time in which The W is clamoring for students, this new degree is another tool by which to attract students with undergraduate business degrees that want to make a difference in the companies that employ them.
"This degree should lift our profile as we are the only ones in the state of Mississippi to offer this degree. It is considered an E-Commerce degree which separates us from the typical MBA offered by everybody and their uncle."
The program is designed to provide Mississippi with a new generation of business leaders who have the education, training and knowledge to effectively utilize the Internet in managing international supply and value chains.
Dr. Mayfield feels this will help align the competitive and comparative advantages of other nations to benefit companies in Mississippi. Through such operational alignment, Mississippi companies will have the internal mechanism to implement a continuous global competitive advantage to produce and deliver Mississippi products to the global market, he said.
The primary core competencies that are the heart of the degree are entrepreneurship, supply chain and value chain management, digital marketing and information systems. Beyond this core knowledge, the students will have the opportunity to concentrate in digital marketing and information and communications technology.
Digital marketing enables the student to attain the skills by which to implement distribution systems, inclusive of an understanding of logistics, increase sales and market products and services via the Internet in foreign countries.
Information and communications technology produces students ready to develop the systems needed to produce global collaboration and make an organization's global supply chain more efficient.
For more information about this program, please contact MUW's School of Professional Studies at (662) 329-7152.