FOR IMMEDIATE RELEASE
Feb. 6, 2009
Contact: Anika Mitchell Perkins
Testing of potential university names under way; public input requested
COLUMBUS, Miss. - Testing is under way for three potential names for Mississippi University for Women. The public is encouraged to
participate by voting online at http://survey.cirlot.com.
The university’s naming committee determined the three names after
beginning with more than 180 names suggested by the public. The names being tested are Reneau University, Waverley University and Welty-Reneau University.
The top three names are being test marketed by The Cirlot Agency,
specialists in brand strategy, public relations and market research. The Jackson-based agency was founded by MUW alumna, Liza Looser, the agency’s CEO. The three names are being tested online at http://survey.cirlot.com and in focus group settings statewide. The
results will be delivered to MUW in six to eight weeks.
At that time, the MUW Leadership Committee, comprised of the presidents of the MUW Faculty Senate, MUW Staff Council, MUW Student Government Association, MUW Alumni Association and the chair of the Board of Directors of the MUW Foundation, will recommend one name to MUW President Claudia A. Limbert. She will then recommend one name on behalf of the university to the Board of Trustees of State Institutions of Higher Learning for its approval. The final decision on the new name rests with the Mississippi Legislature.
For more information about The Cirlot Agency, contact Susanne Arnett at 601.664.2010. The Cirlot Agency, a full-service, marketing, public relations and corporate communications firm, represents accounts on a national and international basis ranging from Fortune 100 companies to some of the world’s largest privately held corporations.http://cirlot.com.