Dreaming of being your own boss, but don't know where to start? This is a great place to get started! But you don't have to be starting a new business to be entrepreneurial. Many companies are looking for employees with "the spark" to help them launch new ventures as well. The W's Entrepreneurship certificate can help you learn the basic tools you need to get started.
The cost of the certificate program is $59 per course. Courses last six weeks and are self-guided online. Once you have completed the required number of courses, you can apply for a non-credit certificate from The W.
Choose three (3) courses from the list below to receive a certificate in Entrepreneurship:
Intro to Entrepreneurship
This course familiarizes the learner with the concepts of entrepreneurship in the start-up phase. Learner will analyze their personal strengths and weaknesses, and gain information about starting the entrepreneurial journey.
Basics of Human Resource Management
This course provides various facets of human resources, with a focus on small business. The Learner will develop an understanding of human resources and why it is necessary in the workplace.
Basics of Marketing for Entrepreneurs
This course covers introductory marketing principles and practices specifically as the relate to entrepreneurs. Potential entrepreneurs will better understand how to develop and plan their venture in a marketing context from the very beginning. More experienced entrepreneurs will be refreshed in the areas of the marketing mix, consumer behavior, promotions, public relations, leadership, and branding.
Small Business Methods & Strategies
This course provides various facets of small business methods. The Learner will develop an understanding of how to move forward and create a well-rounded structure for business start-ups.
Creating a Business Plan
This course will provide the Learner with information on how to create and market a business plan.
This course is about strategic management - the excitement and challenge of providing the vision, developing the mission, and implementing the strategic intent for organizations.
Advanced Marketing Principles
Participants will learn advanced marketing principles and practices specifically as they relate to entrepreneurs. Potential entrepreneurs will better understand how to develop and plan their venture in an advanced marketing context. Educators will be able to take these skills and teach marketing and business plans to the classroom
Looking for More?
The W offers undergraduate and graduate degrees that can help you advance your career even further.
The Entrepreneurship certificate was originally developed as the E-Venture Program, funded by a grant through the United States Department of Agriculture as part of the Rural Microentrepreneur Assistance Program. Funding concluded in 2015, but the the program is still available through the Professional Learning Academy.