Ph.D., Mississippi State University
Dr. Larson holds a Ph.D. in Business Administration with an emphasis in Marketing from Mississippi State University where she earned a MBA and a B.S. in Business Administration. She has received numerous teaching awards including the 2000, 2002, 2008, and 2010 Business Faculty Member of the Year awards and Outstanding Advisor in 2001 and 2002. She is active in the Marketing Management Association and since 2005 has served as its Proceedings editor. Dr. Larson’s research interests include Internet retailing, in-home shopping, consumer behavior, and perceived risk. In 2004, she won the MBAA McGraw-Hill/Irwin Distinguished Paper Award. She has published articles in Journal of Marketing Theory and Practice, Journal of Consumer Service in Marketing & Management, and Marketing Management Journal.