Dean's Welcome
  General Information
  Programs of Study

    Accounting

    Business Administration

          General Business

          Management

          MIS

          Marketing

 

Faculty
 
Career Links
 
Organizations
     
 

Marketing Concentration
What is MKT?  |  Major  |  Minor  |  Curriculum

Marketing Minor
The College offers a minor in Marketing for the non-business major. The program is designed to give the student a strong background in the business function of Marketing. Requirements for a minor in Marketing include the following courses:


BU 202 PRINCIPLES OF ECONOMICS II
BU 211 PRINCIPLES OF ACCOUNTING I
BU 361 PRINCIPLES OF MARKETING
BU 370 CONSUMER BEHAVIOR
BU 490 MARKETING MANAGEMENT

One course from the following:
BU  365 RETAIL MANAGEMENT
BU  375 SALES MANAGEMENT
BU  495 MARKETING RESEARCH
COM 210 MEDIA ADVERTISING, MANAGEMENT AND SALES
COM 413 PUBLIC RELATIONS

 

 
     
 
  College of Business
1100 College St. MUW-940
Columbus MS, 39701
1 (662) 329 7152 phone
1 (662) 329 7458 fax