| |
Marketing Major
The concentration in
Marketing is designed to provide the student the opportunity
to specialize in one of the most rapidly growing fields in
business. Graduates of this program will be prepared for
positions in sales, retailing, distribution, and entry level
marketing management.
Major requirements in Business Administration for
students concentrating in Marketing include the following 30 hours
beyond the business core:
BU 340 FINANCIAL
MARKETS AND INSTITUTIONS
BU 365 RETAIL MANAGEMENT
BU 370 CONSUMER BEHAVIOR
BU 375 SALES MANAGEMENT
BU 385 OPERATIONS/PRODUCTION MANAGEMENT
BU 465 MANAGERIAL ACCOUNTING
BU 490 MARKETING MANAGEMENT
BU 495 MARKETING RESEARCH
BU 498
ORGANIZATIONAL BEHAVIOR
COM 210 MEDIA ADVERTISING, MANAGEMENT AND SALES
or
COM 413 PUBLIC RELATIONS
|
|
