| |
What is Marketing?
Marketing encompasses a
wide rage of activities that facilitate transactions between
buyers and sellers. The essence of the marketing profession
is identifying customers needs and then guiding
organizations to develop, distribute, price, and promote
products and services. Marketing professionals work in many
areas such as retail establishments, service industries,
financial institutions, insurance agencies, pharmaceutical
companies, consumer product companies, manufacturing, and
non-profit agencies.
A concentration in marketing is designed as a comprehensive
study that provides both a general business background and a
special focus on marketing issues. Career opportunities in
marketing are virtually unlimited because the profession is
critical to the survival of any business. Starting salaries
are competitive with other business majors, and
opportunities for rapid career advancement are available in
this field. This concentration provides an excellent
foundation for further study in graduate and professional
programs.
 |
Employment
Opportunities:
Marketing Research
Self-employment
Retail Sales and/or Management
Advertising and Public Relations
Product Management
Retail Buying |
The MUW College of
Business is accredited by the
Association of Collegiate
Business Schools and Programs (ACBSP), which ensures that
the programs it offers adhere to strict academic standards
for excellence.
|
|
